PayMaya launches new campaign to empower millennials in driving the digital economy

04:10 PM April 28, 2017

MANILA, Philippines, April 27, 2017–PayMaya, the country’s pioneer and leader in digital financial services, today launched a new campaign that aims to further inspire and empower the young generation of Filipinos to pursue their passions and to achieve goals beyond the ordinary. Dubbed “Millennials Beyond the Selfie,” the campaign seeks to spark deeper conversations and help debunk the stereotypes and myths surrounding this much talked-about generation.


Globally, millennials are an emerging market force, especially in the digital economy. In the Philippines, around 35% of the country’s population belong to this generational group (based on the number of Filipinos aged 15 to 34, projected 2015 data from the Philippine Statistics Authority).  In the next decade, millennials will be the largest living generation–and their numbers and lifestyle will drive society’s socio-economic and cultural development. By helping enable this frontier market segment, PayMaya is helping build an important backbone of the nation.




“Millennials are often labeled as entitled, shallow, and self-centered. But we know that this is not true. They have a passionate purpose, they have creative imagination, and most of all, they are not afraid to take action and execute their aspiration no matter how niche or risky it may be in the eyes of others,” said PayMaya Philippines co-COO Benjie S. Fernandez.


“Towards this end, we are committed to continuing to empower #NowNation with the help of digital innovations, especially in the area of payments and other financial services,” he added.


For the campaign, PayMaya introduced new brand ambassadors who are redefining their generation. They are: The Phenom with a Purpose Alyssa Valdez, The Expat Community Builder Louis Faure, The Philippine eSports Champions TNC Pro Team, The Pinay Solo Backpacker Gael Hilotin, The Mural Master Jappy Agoncillo, The Artsy Mom Ava Te-Zabat, and The Online Jill of All Trades Wiji Lacsamana.


“Through the ‘Millennials Beyond the Selfie’ campaign, we endeavor to communicate that there’s more to this generation than meets the eye. They have inspiring stories to tell that can motivate others to achieve bigger goals and make a difference. We are proud at PayMaya to give them a leg up as they stand up to represent the real essence of their generation,” said Sharon Kayanan, Marketing and Brand Head at PayMaya Philippines.


Alyssa Valdez shared, “I am honored to be part of PayMaya’s newest campaign. I may be known for being an athlete but more than that, I am also involved in different business ventures, one being the co-owner of the restaurant ‘Ally’s All Day Breakfast’. This is an investment and preparation for my future. Apart from this, I also teach young individuals who want to develop a passion for volleyball through the Alyssa Valdez Skills Camp.”


“When you are a foreigner in Manila, people think you are here because you want to find a girlfriend, extort resources, or be a model. On the contrary, I am here in the Philippines because I want to help generate opportunities for Filipinos that will lead the way out of poverty and eventually, change their lives. By doing so, I also learn how I can make a difference in my own country,” said Louis Faure, a 24-year-old French social entrepreneur and a poultry farmer at Gawad Kalinga Enchanted Farm.


To celebrate the campaign, PayMaya opened a one-day exhibit at the art venue, Pineapple Lab, to creatively narrate the stories of the brand ambassadors. Alyssa’s installation portrays a volleyball artwork made out of coffee beans while an egg mosaic of the Eiffel Tower represents Louis. Jappy and Ava created a mini mural around the campaign theme and a giant flatlay, respectively. TNC Pro’s display made use of a PC monitor to show key moments from their competitions while Gael mounted an exhibit of her travel photos from 81 local provinces. Finally, Wiji presented a panel designed with tattoo art and perfume bottles.


PayMaya–an app beyond shopping and paying online


PayMaya links millennials, especially students, young professionals, and credit card-averse users, to the digital economy by providing a means to shop and pay online even without a credit card. However, more than just an app for payments, PayMaya enables consumers to manage their finances.


With PayMaya, since it is prepaid, users can manage their funds and spend only what is in their wallet. They can view the details of their transactions in-app and through real-time text notifications.


Today’s millennials utilize PayMaya in countless ways: as the best way to pay and get paid. Consumers use PayMaya for their online purchases, including digital subscriptions such as movies and music. It is the preferred means of entrepreneurs to receive payments for goods and services rendered, an allowance disbursement tool for parents, and a means to pay for web hosting and social media sponsored posts for web managers, and more.


For young people starting to take “adulting” tasks seriously like taking care of their own bills, PayMaya allows for convenient payments to establishments such as MERALCO, Globe, PLDT, Smart, Sun, Sunlife, Home Credit, and Maynilad among many others. Meanwhile, PayMaya’s Shop feature offers telco prepaid and data load with discounts. Load purchased in-app can also be sent to others as a gift.


Aside from the virtual card that instantly comes with the mobile app, PayMaya also comes with a physical card that can be linked to the mobile wallet.  This physical card can be ordered through and be used at any Bancnet ATM nationwide, and anywhere VISA and Mastercard are accepted.


The PayMaya wallet can be reloaded in over 15,000 top up stations nationwide, which include SM Business Centers, Robinsons Department Stores, 7-Eleven with CLiQQ kiosks, Ministop with Touchpay kiosks, Wellcome, Shopwise, 2Go outlets, Smart Padala centers, UnionBank ATMs, and online banking via BDO.


For more information, visit Join the conversation online by tagging us on Facebook, Twitter, and Instagram at @PayMayaOfficial. Get support at @PayMayaCares.


#NowNation Ambassadors Information Sheet

01 02

Alyssa Valdez: The Volleyball Phenom with a Purpose

The volleyball maverik pushes through as the first Filipina import in a foreign sports team, after playing for the national women’s volleyball team. Beyond being an athlete, Alyssa also coaches young and talented volleyball players, and is a proud co-owner of ‘Ally’s All-Day Breakfast’. Follow @AlyssaValdez2 on Twitter and @Alyssa_Valdez2 on Instagram.


Louis Faure: The Expat Community Builder

Would you trade Parisian living for farming and agribusiness? 24 year-old Louis did. He fell in love with the Philippines in 2014 and has stayed ever since. A Filipino-at-heart, he works with the Gawad Kalinga Enchanted Farm as an agribusiness development officer. Follow Louis through @farmboylou on Instagram.

05 06

TNC Pro Team: The Philippine eSports Champions

TNC used DoTA, a popular multiplayer online battle video game, to bring pride to the country on the global front. They are known for causing an upset at ‘The International 2016’ where they swept victory from crowd favorite ‘OG’ from Europe. Follow the TNC Pro Team via @TNCProTeamDota2 on Facebook and Instagram, and @TNCProTeam on Twitter.

07 08

Gael Hilotin: The Pinay Solo Backpacker

Gael showcases the beauty of the Philippines and the strength of the Filipina in her blog, The Pinay Solo Backpacker. She has been to all 81 local provinces and shares her travel know-how to empower fellow wanderers. Follow @ThePinaySoloBackpacker on Facebook and Instagram, and @pinaybackpacker on Twitter.

09 10

Jappy Agoncillo: The Mural Master

Jappy creates vibrant murals that come alive with artistic energy. With each spray from his can, Jappy captures the aesthetic and expression of his generation while inspiring fellow up-and-coming local artists. Follow @JappyAgoncilloArt on Facebook, and @jappylemon on Twitter and Instagram.

11 12

Ava Te- Zabat: The Artsy Mom

As the blogger behind ‘Artsy Fartsy Ava’, she has been chronicling her experiences as a mom, art enthusiast, and pop culture junkie for over a decade now. Despite her busy schedule, Ava recently finished a degree in BSBA Export Management, proving that women can raise a family while nurturing her own career and passions. Follow @ArtsyFartsyAvaBlog on Facebook, and @artsyava on Twitter and Instagram.

13 14

Wiji Lacsamana: The Online Jill of All Trades

Wiji is an all-around creative–a self-taught illustrator, thriving tattoo artist, and perfumer in her shop called ‘Radioactive Mushrooms in the Forest’. She balances different crafts while taking care of her two-year-old son Rocco. Wiji is a proof that passion can turn into profit if your heart and mind are into your venture. Follow Wiji @curiouswiji and her business, @radioactivemushroomsitf on Instagram.


Beyond the selfie - Wiji Beyond the selfie - Jappy Beyond the selfie - Louis Beyond the selfie - Ava Beyond the selfie - Alyssa

Beyond the Selfie - Influencers Beyond the selfie with OBV

(Left to right) Louis Faure, The Expat Community Builder; Alyssa Valdez, The Phenom with a Purpose; Sharon Kayanan, Marketing and Brand head for PayMaya Philippines; Orlando Vea, President and CEO of PayMaya Philippines; Ava Zabat, The Artsy Mom; Wiji Lacsamana, The Online Jill of All Trades; and Jappy Agoncillo, The Mural Master

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TAGS: Alyssa Valdez, Ava Zabat, Jappy Agoncillio, Louis Faure, Orlando Vea, PayMaya, press release, Sharon Kayanan, TNC Pro Team, Wiji Lacsamana
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