TIER ONE, SMART ANNOUNCE PARTNERSHIP, SIGN 14 TALENTS AS AMBASSADORS
Esports talent agency Tier One Entertainment and telecommunication giant Smart Communications, Inc. announced last Wednesday their long-term partnership in a press conference in Quezon City.
The partnership entails event collaborations, branded campaigns, and the signing of 14 of Tier One’s talents as Smart and TNT ambassadors, namely:
- Dexie Diaz
- GHOST Wrecker
- Christine Samson
- Junnie Boy
- CHYSE Wonderland
- Aeriel Garcia
- News Express
- Blink Gaming
- Kram Gaming
- Mabs Gaming
- Pabbie Gaming
- Zildjian Gaming
The fourteen talents will be promoting the brand in Smart and Tier One-led events, as well as through third-party events and tournaments.
“These are the new faces of celebritydom and star power: gamers. Online personalities with following in the millions, whose gaming streams reach thousands of viewers that tune in day in and day out.” said Joanne Llavore, VP of Sales and Business Acquisition of Tier One. “Their digital content influences the next generation. And with the help of Smart they can do what they do best, faster, more efficiently, and to even more people.”
Also in attendance was Smart AVP, Go-to-Market and Subscriber Management Fidan Medel. “Smart has contributed to the cultivation and the growth of the industry. Both in terms of professional players and even the casual gamers, or those that are still starting … We do acknowledge that, especially in this time, how important gaming is. Not only to pass time, but more importantly, to connect with your loved ones, which I think is at the core of gaming.”
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