Close  

Tier One Entertainment Inks Partnership Deal with Admazing Co. to launch its in-game advertising service

05:41 PM July 22, 2021

Tier One Entertainment, Southeast Asia’s leading Esports and Gaming Entertainment Company, has announced a collaboration with Admazing Co., the world’s leading in-game advertising channel based in Miami, Florida, with a reach of 2.6 billion unique users around the globe.

The collaboration includes exclusive privilege for Tier One Entertainment to offer the Admazing Co. in-game ads platform to its local brand-partners in the Philippines. Tier One Entertainment also earned the right to cater Admazing Co. within Southeast Asia.

ADVERTISEMENT

According to the leading global technology research and advisory company Technavio, the in-game advertising market is expected to grow by USD 11 billion in 2024. This growth is driven by the increasing popularity of mobile gaming, the growing adoption of smartphones, and the increasing availability of high-speed internet. Hence, adding in-game advertising to its core advertising services is essential for Tier One Entertainment to strengthen its gaming ecosystem as well as push further it’s dominance in mobile gaming industry with its esports team, Blacklist International, winning as champion and runner-up of Mobile Legend’s MPL Philippines and MSC tournaments this year, respectively. 

This partnership with Admazing Co. enables Tier One Entertainment to close the loop in terms of serving the advertising needs of brands. Our ultimate goal is to provide our clients with the solutions to efficiently penetrate the hard to reach Millennials and Gen Z audiences. Admazing Co. is a superior platform because it is the only one that has direct connection to game developers hence, providing premium inventory. We are fortunate and glad to have a truly top tier partner like Admazing Co.,” Joanne Llavore, Chief Commercial Officer, Tier One Entertainment said. 

FEATURED STORIES

Furthermore, Admazing Co., the world’s highest-performing mobile games curator, has the highest games inventory penetrating Gen Z and millennial audiences in the region which Tier One Entertainment is aiming to cover for its  brand-partners. According to Admazing Co,  partnership with Tier One Entertainment in Southeast Asia is a major path they are thrilled to take in. 

We recognized Tier One’s expertise in the gaming industry and I am especially proud of this collaboration because it highlights how we are working together to change the advertising era through mobile game advertising, and help build the next generation audience experience in a brand-safe environment. This partnership also represents a major milestone in the growth of Mobile Gaming as an effective territory in the region,” Edward Castillo, Managing Director, Admazing Co. said. 

This article is an official press release from Tier One Entertainment.

Read Next
Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Admazing Co., Tier One Entertainment
For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2021 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.