Lawson and MPL Philippines are serving Legendary items for esports fans!
MANILA, 23 August – The Mobile Legends: Bang Bang Professional League (MPL) Philippines, a MOBA esports league, and Lawson Philippines, Inc., a convenience store franchise chain, have partnered up to bring fans epic in-game items and merchandise. The partnership marks an exciting hallmark for the franchise league, bringing it one step closer to lifestyle audiences in the Philippines.
From 24 August – 25 October, fans of the popular esports league can purchase 12oz Lawson Blends Iced Coffee (29 PHP) or 12 Houseblend Iced Tea (28 PHP) and receive team-branded cups. There will also be a ‘leaderboard’ determining the popularity of each team across Lawson stores in the Philippines.
The leaderboard will be updated weekly for each store, and fans can win exclusive in-game items by purchasing the Lawson Blends Iced Coffee and House Blend Iced Tea and keying in special codes (redeem at https://m.mobilelegends.com/en/codexchange) which are located at the bottom of the cup.
“The partnership with Lawson will help to strengthen our relationship with MPL Philippines fans and bring them closer to their favorite teams,” stated Matt Jaron, Business Development Lead, MPL Philippines, “We look forward to partnering up with more lifestyle and convenience brands, as part of our long-term investment in the Philippines.”
In addition to in-game items, MPL fans can stand to win physical merchandise from the participating MPL-PH teams by collecting all eight cups. There will also be Lawson store credits offered as part of the collaboration.
This article is an official press release from Moonton.
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