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Twitch to test pay-to-promote feature

02:21 PM October 03, 2021

Twitch announced that they are testing a new Boost feature where audiences can pay money to boost a stream’s visibility on the platform.

A stream’s audience will be informed of the availability of the boost then, after a 10-minute period, Twitch will recommend the boosted stream to a specific number of users based on the amount of money pooled. Participating users can purchase an amount of recommendations beginning with 1000 users for 0.99USD.

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Twitch’s Product Manager, Jacob Rosok, said via Video Games Chronicle, “We think this is a great way to show support. Further we’ve heard directly from creators that it’s hard to get their names out there, it’s hard to try and utilize different forms of social media to grow their channels, and our hope is that [this is] a more direct way for a viewer to help a creator do that.”

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The Boost feature was originally a “Community Challenge where viewers can pool Channel Points to unlock a boost reward.” The change to using real-world cash has sparked controversy with streamers and other online personalities calling the feature “pay-to-win.”

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