Twitch Brings Gaming to the White House to Build Awareness of Health Coverage Options
San Francisco, USA — Twitch, the world’s leading social video platform and community for gamers, today announced it is heading to the White House for a Competitive Gaming Event to raise awareness about the importance of health insurance ahead of the December 15 deadline for January 1 coverage on the Health Insurance Marketplace. The White House Competitive Gaming Event is a 4-hour event live streamed on Twitch (www.twitch.tv/GetCovered) on December 12 from 4:00 pm-8:00 pm ET. It will feature competitions with over a dozen popular variety and professional gamers, many of whom will be addressing the importance of health care. This historic occasion marks the first time the White House has done an esports and gaming marathon.
Twitch heads to @WhiteHouse on 12/12 at 1pm PT for 1st of kind gaming and healthcare event. twitch.tv/GetCovered
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“We appreciate how the White House has recognized the power and passion of our community,” said Brian Petrocelli, Product Marketing Manager, Twitch. “Their desire to present the Competitive Gaming Event to promote health coverage enrollment exemplifies how they continue to have their hand on the pulse of the younger generation. We share their enthusiasm since we also see the value of health coverage and encourage everyone to explore their options.”
Among the gaming celebrities taking part in the White House Competitive Gaming Event are ActaBunniFooFoo, Annemunition, bijoudemi, darkness_429, Elspeth, imcoty, LifeWithLaughs, Okaydrian, and thatchickparker. These streamers and others will be sharing stories and playing various games. Some of the specific events taking place include a Rocket League Pro-Am Showmatch commentated by Goldenboy and featuring Fireburner, jacobRL, and sad_junior from NRG Esports’ Rocket League team, who are being joined by Moses. Justin Wong will also face off against Mike Ross in a Street Fighter V showmatch commentated by Gootecks. The event will be hosted by Twitch programming manager and streamer, Anna Prosser Robinson.
Playing a key part in the genesis of this first-of-its-kind event was Corillian, a creative strategy firm at the nexus of entertainment and policy.
For more information on Twitch, visit the official company blog, Twitter feed, and Facebook page.
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