Globe Telecom expands to esports territory, partners with Riot Games, Garena, Mineski
Last April 19 Globe Telecom announced Globe Gaming, its esports and gaming arm, along with partnerships with Riot Games, Garena, and Mineski.
Globe Gaming is what Globe is calling “a holistic program designed to provide gamers and fans access to the latest titles, local, regional and global esports competitions, original content and exclusive programming.”
Globe is aiming to bring esports and gaming to everybody in the country by providing more chances for gamers to compete in tournaments and events and providing fully optimized internet connectivity for all. Globe President and CEO Ernest Cu said “Together with our new partners, we want to accelerate the gaming industry in the country by bringing gaming and esports into homes, mobile devices, malls, and competition venues,”
Riot Games
Globe’s partnership with Riot Games will bring a new League of Legends tournament to South East Asia. Dubbed The SEA Tour, the multi-country tournament will grant the winner a direct slot to the annual LoL World Championships. This year’s SEA Tour will lead to the first ever regional championship called the Globe Conquerors Manila to be held here later this August.
“Sharing a mindset is critical to any partnership, and Globe shares our vision in building for the long term growth of esports across the region,” commented Johnson Yeh, Managing Director of Riot Games for Greater China and Southeast Asia.
Garena
Aside from League of Legends, Globe’s partnership with Garena also includes events and opportunities for its mobile MOBA, Arena of Valor. The first-if-its-kind partnership includes marketing, competitions, and content production for the mobile game. Together, the companies will introduce a series of “Valor Cup” esports tournaments offering teams the chance to compete for entry into the Arena of Valor World Championships, held in Los Angeles in July where $500,000 of prize money is at stake.
“We are extremely excited to be collaborating with Globe on League of Legends and Arena of Valor,” said Jin Oh, CEO of Garena. “Garena has always strived to bring esports to the next level and we could not be happier to find a like-minded partner in Globe who shares this vision, and is similarly willing to invest time and resources into growing esports in the Philippines.”
Mineski
Globe is also partnering with local esports and gaming organizations Mineski and Mineski Events Team. With Ronald “Rhom” Robins at the helm, the multi-year, exclusive partnership will bring a new esports team that will compete in regional and global events. “What excites us is Globe Telecom’s genuine commitment to build the future of gaming and esports in the Philippines. Their mission is authentic which is why we are embarking on this partnership,” Robins said. The partnership will also bring the Globe Philippine Pro Gaming League, a multi-title competition offering teams the opportunity to be crowned ‘Best in the Philippines’ while earning advancement to elite tournaments. Additionally, Globe and Mineski will bring back to the region the MET owned Manila Masters in 2019.
Globe Telecom’s initial partnerships are the first in a series of innovative and community- oriented programs driving the growth and development of the country’s esports and gaming culture. Fans and media partners alike can expect additional initiatives, including original content, industry events and other unique experiences throughout 2018.
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