RIOT GAMES TURNS UP THE HEAT ON WILD RIFT’S LAUNCH IN SOUTHEAST ASIA WITH ‘PENTABOOM!’
Singapore, 3 November 2020 – In celebration of the League of Legends: Wild Rift Open Beta, Riot Games launched a short film featuring some of the top gaming creators in Southeast Asia, as an ode to players in the region. The film packs a punch in star power, featuring cameos from Indonesia’s Jess No Limit, Thailand’s ZBingZ, Vietnam’s Do Mixi, the Philippines’ Alodia Gosiengfiao, Malaysia’s Soloz, Taiwan’s BeBe, and Singapore’s JianHao Tan, Danial Ron, and Sylvia Chan.
The film, titled ‘Pentaboom,’ is a call for gamers to seize the moment and forge their own legends with crazy outplays. The film draws inspiration from the iconic and hard-earned ‘Pentakill,’ which is achieved when a player defeats all five of their enemy team’s opponents in a short timespan.
Scenes in the film were shot across Southeast Asia, each putting a novel spin on scenes that are familiar for local audiences, with dozens of League of Legends Easter eggs for eagle-eyed fans to spot. In one instance, Ezreal and Garen cosplayers can be seen dueling it out at Marina Bay, and in others, Pentaboom transcends into Southeast Asian food culture with Penta-Boba Milk Tea, Penta-Banh Mi and Nasi Lemak ‘Pentaboom’, as well as a glimpse of PentaBatik, a playful take on traditional Indonesian batik art.
“Southeast Asia was the first region in the world to play Wild Rift, and we wanted to celebrate that. We’re excited to have been able to produce this short film with some incredible gaming creators, in locations that many players will recognize. We hope that the film and Wild Rift will help bring our Southeast Asian community closer together,” said Justin Hulog, General Manager for Southeast Asia, Hong Kong, Taiwan and Macau, Riot Games.
The film was directed by Roslee Yusof and produced alongside Riot Southeast Asia’s agency partner BBH Singapore.
The League of Legends: Wild Rift Regional Open Beta went live throughout Southeast Asia on 28 October. The League of Legends: Wild Rift K/DA event is also currently ongoing, and players can log in to earn exclusive rewards.
For more information, visit wildrift.leagueoflegends.com and https://www.facebook.com/PlayWildRift.
ABOUT RIOT GAMES
Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports.
As League enters its second decade, Riot continues to evolve the game while delivering new experiences to players with Teamfight Tactics, Legends of Runeterra, VALORANT, League of Legends: Wild Rift, and multiple work-in-progress titles. Riot is also building the world of Runeterra through multimedia projects across music, comic books, board games, and the upcoming animated series Arcane.
Founded by Brandon Beck and Marc Merrill, and led by CEO Nicolo Laurent, Riot is headquartered in Los Angeles, California, and has 2,500+ Rioters in 20+ offices worldwide.
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