MPL Philippines embarks on a new journey as a franchise league
Manila, 14 July 2021 – The Mobile Legends: Bang Bang Professional League (MPL) in the Philippines has reached a new milestone in its journey, officially transitioning into a franchise model that aligns the interest of various stakeholders; including players, to teams, and the community to bring a brighter future to esports development in the Philippines.
The franchise will enable a more professional and standardized management system and team operation, providing players the much-needed stability they require. This includes full protection of players’ rights and interests. The diversified revenue model will see over USD 8,000,000 (400M PHP) shared amongst franchise teams over the next three years.
“The launch of the franchise model marks a momentous chapter in MPL PH’s journey as a league,” said Matt Jaron, Director of Business Development, MPL Philippines. “It will provide players greater sustainability and protection – a goal that we’ve been working and striving towards forever since the inception of MPL PH. We hope that the shift will encourage more players to participate or compete for MPL PH, and boost growth within the local esports ecosystem.”
Mr. Lloyd R. Manaloto, FVP/Group Head, Corporate Marketing & Strategy stated, “As a staunch supporter of Philippine esports, we at Smart support this move by Moonton because it will further elevate and professionalize the league This will tremendously help our esports athletes who have made a lot of sacrifices in choosing this career path, and we also hope that this will inspire more Filipinos to take their passion in gaming to the next level with a much bigger purpose.”
The upcoming season will have a prize pool of USD 150,000, with a revamped rulebook and tournament format. The model will set new professional standards for teams, which will enhance their respective branding and marketing operations. In addition to the franchise model launch, MPL PH will be setting up a local office in [address/city state], which will be operational by end-2021. The league will also be launching the development tournament (MDL) from Season 9, which will enable community teams to join and participate.
MPL PH will commence from August 13 onwards.
This article is an official press release from Moonton.
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